Interior design · Hospitality

Joffrey's Coffee & Tea Company

Joffrey's operates more than 50 specialty coffee outlets and a local roastery across Saudi Arabia through the AlGhazzawi Group's exclusive regional franchise. These five projects show my work developing café environments from plans and design visualization through renovation, completion and bidding proposals.

Client: Joffrey's Coffee & Tea Company
Branches shown: Jeddah · Al Ehsa · Dammam · Millennium · Riyadh
Scope: Plans, interiors & exterior renovation

01 — Jeddah, Saudi Arabia

Joffrey's Town Center

A full café interior developed from the general layout and design visualization through to construction. The planning balances open table seating, curved banquettes and a clear service sequence, while timber shelving and suspended lighting give the completed branch a warm, vertical character.

Location: Jeddah, Saudi Arabia
Scope: Interior design & implementation
Presentation: Plan, design phase & completion
Type: Specialty coffee shop

General layout plan of the Joffrey’s Town Center Mall café in Jeddah — General layout — varied seating surrounds a central circulation route leading toward the cashier, service island, kitchen and storage.

Before & after — design phase and completion

Design render of the Town Center café lounge with concrete walls and suspended lights — Design study — a quiet lounge framed by concrete, timber shelving and suspended light lines.

Completed Town Center café seating area with concrete wall and suspended lighting — After completion — the lighting composition and material palette carried through from the design phase.

Design render of the Town Center café counter and tall timber display wall — Design study — the service counter and full-height timber display establish the branch’s main identity.

Completed Town Center café with timber display wall and service counter — After completion — timber shelving, warm pendants and the service counter define the finished customer space.

02 — Al Ehsa, Saudi Arabia

Al Ehsa Café

A renovation of both the exterior and interior, giving the branch a consistent architectural identity from street to table. The L-shaped plan separates lounge seating from the larger dining area, with the coffee counter and support spaces positioned at their shared center.

Location: Al Ehsa, Saudi Arabia
Scope: Exterior & interior renovation
Presentation: Plan & architectural renders
Type: Specialty coffee shop

General layout plan of the Joffrey’s café in Al Ehsa — General plan — an L-shaped arrangement connects intimate lounge bays with an open dining hall and central service counter.

Exterior & interior design

Exterior render of the renovated Joffrey’s café in Al Ehsa at sunset — Exterior proposal — dark horizontal cladding and illuminated signage create a clear corner presence.

Interior render of the Al Ehsa café with red feature wall and mixed lounge seating — Interior view — red vertical panels, warm timber and varied seating shape a comfortable social setting.

Wide interior render of the Al Ehsa café dining space — Dining hall — layered ceiling lighting and an open seating field lead toward the coffee counter.

03 — Dammam, Saudi Arabia

Riviera Mall Café

A double-height mall branch organized around one signature element: a decorative timber lattice wall that separates the seating hall from the stair and service zones without closing the space off. Its geometric star pattern carries the branch's identity from the storefront glazing through to the mezzanine.

Location: Dammam, Saudi Arabia
Scope: Interior design
Presentation: Plan & architectural renders
Type: Specialty coffee shop

General layout plan of the Joffrey’s café in Riviera Mall, Dammam — General plan — open table seating leads along a timber route toward the cashier, kitchen island and storage at the rear.

Storefront & interior design

Storefront render of the Joffrey’s Riviera Mall café with timber lattice screen and mezzanine — Storefront — the lattice screen, spiral stair and glowing signage give the branch a strong presence inside the mall.

Interior render of the Dammam café with the decorative separation wall in timber and red — Interior view — the decorative separation wall in patterned timber and deep red defines the dining hall from the stair side.

04 — Jeddah, Saudi Arabia

Millennium Business Centre Café

A renovation proposal for the existing café in the Millennium Business Centre, developed with the AlGhazzawi Group. The design elevates the branch into a more refined hospitality setting: perforated brass columns and screens define intimate dining pockets, layered ceiling coves and ring lights carry a warm rhythm overhead, and a brass-and-marble bar with a backlit wine cellar anchors the room as its signature element.

Location: Jeddah, Saudi Arabia
Scope: Renovation proposal for the existing café
Presentation: Architectural renders
Type: Specialty coffee shop & dining lounge

General layout plan of the Joffrey’s café in the Millennium Business Centre, Jeddah — General plan — a sweeping timber route and bridge tie the open seating field to the kitchen, service areas and the mezzanine escalator and elevator.

Renovation proposal

Bar & lounge — a perforated brass column, marble-topped brass bar and backlit wine cellar anchor the seating hall.

Dining hall render with brass ceiling coves, blue velvet and cognac leather seating — Dining hall — draped brass coves and globe pendants hang over velvet and leather seating divided by openwork brass screens.

Close-up render of perforated brass screens framing a leather banquette dining table — Dining pocket — perforated brass screens frame each banquette table beneath a triptych of marble artwork.

The room in full — concentric ring chandeliers and a field of brass lattice screens organize the dining floor.

05 — Riyadh, Saudi Arabia

King Khalid International Airport Kiosks

A bidding proposal for Joffrey's coffee kiosks inside King Khalid International Airport in Riyadh. The compact kiosk pairs a curved pastry display with a slim service counter beneath a bronze canopy, framed by fluted brass columns and an illuminated coffee-cup emblem — a self-contained outlet that brings the brand into the departures hall while a screened seating enclosure offers travelers a place to pause.

Location: King Khalid International Airport, Riyadh
Scope: Kiosk design & bidding proposal
Presentation: Plan & architectural renders
Type: Airport coffee kiosk

Top-view layout plan of the Joffrey’s airport kiosk at King Khalid International Airport, Riyadh — General plan — a screened seating area with four tables sits beside the bronze canopy housing the pastry display, barista station, service counter and back-of-house equipment.

Kiosk design proposal

Render of the Joffrey's airport kiosk in the Riyadh departures hall with bronze canopy and seating enclosure — Departures hall — the bronze kiosk with fluted brass columns stands beside a screened seating enclosure and flight information boards.

Render of the Joffrey's airport kiosk with pastry display case and slim service counter — Kiosk detail — a curved pastry display, coffee bar and glowing columns give the compact outlet a full café presence.