Interior design · Hospitality

Joffrey's Coffee & Tea Company

Joffrey's operates more than 50 specialty coffee outlets and a local roastery across Saudi Arabia through the AlGhazzawi Group's exclusive regional franchise. These three branches show my work developing café environments from plans and design visualization through renovation and completion.

Client: Joffrey's Coffee & Tea Company
Branches shown: Jeddah · Al Ehsa · Dammam
Scope: Plans, interiors & exterior renovation

01 — Jeddah, Saudi Arabia

Joffrey's Town Center

A full café interior developed from the general layout and design visualization through to construction. The planning balances open table seating, curved banquettes and a clear service sequence, while timber shelving and suspended lighting give the completed branch a warm, vertical character.

Location: Jeddah, Saudi Arabia
Scope: Interior design & implementation
Presentation: Plan, design phase & completion
Type: Specialty coffee shop

General layout plan of the Joffrey’s Town Center Mall café in Jeddah — General layout — varied seating surrounds a central circulation route leading toward the cashier, service island, kitchen and storage.

Before & after — design phase and completion

Design render of the Town Center café lounge with concrete walls and suspended lights — Design study — a quiet lounge framed by concrete, timber shelving and suspended light lines.

Completed Town Center café seating area with concrete wall and suspended lighting — After completion — the lighting composition and material palette carried through from the design phase.

Design render of the Town Center café counter and tall timber display wall — Design study — the service counter and full-height timber display establish the branch’s main identity.

Completed Town Center café with timber display wall and service counter — After completion — timber shelving, warm pendants and the service counter define the finished customer space.

02 — Al Ehsa, Saudi Arabia

Al Ehsa Café

A renovation of both the exterior and interior, giving the branch a consistent architectural identity from street to table. The L-shaped plan separates lounge seating from the larger dining area, with the coffee counter and support spaces positioned at their shared center.

Location: Al Ehsa, Saudi Arabia
Scope: Exterior & interior renovation
Presentation: Plan & architectural renders
Type: Specialty coffee shop

General layout plan of the Joffrey’s café in Al Ehsa — General plan — an L-shaped arrangement connects intimate lounge bays with an open dining hall and central service counter.

Exterior & interior design

Exterior render of the renovated Joffrey’s café in Al Ehsa at sunset — Exterior proposal — dark horizontal cladding and illuminated signage create a clear corner presence.

Interior render of the Al Ehsa café with red feature wall and mixed lounge seating — Interior view — red vertical panels, warm timber and varied seating shape a comfortable social setting.

Wide interior render of the Al Ehsa café dining space — Dining hall — layered ceiling lighting and an open seating field lead toward the coffee counter.

03 — Dammam, Saudi Arabia

Riviera Mall Café

A double-height mall branch organized around one signature element: a decorative timber lattice wall that separates the seating hall from the stair and service zones without closing the space off. Its geometric star pattern carries the branch's identity from the storefront glazing through to the mezzanine.

Location: Dammam, Saudi Arabia
Scope: Interior design
Presentation: Plan & architectural renders
Type: Specialty coffee shop

General layout plan of the Joffrey’s café in Riviera Mall, Dammam — General plan — open table seating leads along a timber route toward the cashier, kitchen island and storage at the rear.

Storefront & interior design

Storefront render of the Joffrey’s Riviera Mall café with timber lattice screen and mezzanine — Storefront — the lattice screen, spiral stair and glowing signage give the branch a strong presence inside the mall.

Interior render of the Dammam café with the decorative separation wall in timber and red — Interior view — the decorative separation wall in patterned timber and deep red defines the dining hall from the stair side.